Platform / Omnichannel

Meet Leads Where They Are. Every Channel. Every Time.

Unified phone, WhatsApp, SMS, and email orchestration—all from one platform.

Today's real estate buyer doesn't wait by the phone. They browse listings at midnight, message on WhatsApp during lunch, and expect instant responses everywhere. Zetta's Omnichannel Outreach unifies every communication channel into one intelligent platform—so your team never misses a beat.

4x
Channels Unified
<60s
Response Time
89%
WhatsApp Opens
3x
Contact Rates
Unified Hub
Voice
WhatsApp
SMS
Email
New WhatsApp
Call Connected
The Challenge
The Communication Chaos

Leads Expect Instant, Everywhere.
You're Struggling to Keep Up.

While leads hop between channels expecting instant responses, your team juggles multiple tools and loses context with every switch.

67%

Prefer WhatsApp Over Calls

Teams stuck on phone-only outreach miss the majority of engagement opportunities

4 hrs

Cross-Channel Follow-up Delay

By the time you reach them on their preferred channel, they've moved on to competitors

Time kills deals
3-5

Different Tools per Channel

Context scattered across platforms, reps switching between apps constantly

📱
💬
📧
📞
Fragmented
0%

Visibility into Preferences

No data on which channel works best for which lead segment—pure guesswork

Flying blind
40%

Messages Go Unanswered Due to Wrong Timing

Sending WhatsApp at 2 AM or calling during work hours kills response rates. Without smart scheduling, every message is a shot in the dark.

2:00 AM
Sent
9:00 AM
Optimal

Result: Lost leads, frustrated reps, and competitors who respond faster win the deal.

Unified Communication

One Platform. Four Channels. Zero Switching.

Zetta brings phone calls, WhatsApp, SMS, and email into a single unified inbox. AI automatically determines the best channel, optimal timing, and perfect message for each lead.

01

Unified Inbox

ALL-IN-ONE

All conversations—voice, WhatsApp, SMS, email—appear in one timeline. Reps see the full context without switching apps. No more "let me check the other system."

02

AI Channel Selection

SMART

Zetta's AI analyzes lead behavior, preferences, and response patterns to recommend the optimal channel for each outreach. No more guessing—data drives every decision.

03

Smart Timing

ML-POWERED

Machine learning determines when each lead is most likely to respond based on their historical engagement patterns. Send messages when they'll actually be read.

04

Seamless Handoffs

AUTOMATIC

When a WhatsApp conversation needs a call, or an email needs follow-up, transitions are automatic with full context preserved. No information lost, no repetition for leads.

Four Channels, One Intelligence

Every Channel. Optimized.

Intelligent Voice Outreach

Cloud telephony with AI-powered dialing, call routing, and real-time assistance. Click-to-call from any record, automatic call logging, and seamless recording.

  • Auto-dialer with predictive algorithms
  • IVR integration for lead routing
  • Click-to-call from CRM
  • Automatic call recording & transcription
  • Real-time sentiment detection
2.5x more connections with
predictive dialing
ACTIVE CALL 03:24
Rajesh Kumar
+91 96000 88158
AI INSIGHT

Lead mentioned budget range 1.2-1.5 Cr. Interested in 3BHK Whitefield.

Capabilities

Everything You Need for True Omnichannel

Unified Conversation Inbox

All channels in one timeline. See complete lead history regardless of how they contacted you—phone, WhatsApp, SMS, or email.

AI Channel Selection

Let AI determine the best channel for each lead based on their behavior, preferences, and historical response rates.

Smart Send Scheduling

AI analyzes engagement patterns to schedule messages when leads are most likely to respond. No more 2 AM WhatsApp blasts.

Message Template Library

Pre-approved templates for every scenario—qualification questions, property sharing, site visit confirmations, follow-ups—all compliant.

Seamless Channel Switching

Start on WhatsApp, continue on call, follow up via email—all with context preserved. Reps never lose the thread.

Contact Preference Tracking

Automatically learn and respect how each lead prefers to communicate. Some prefer calls, others WhatsApp—Zetta remembers.

Multi-Channel Sequences

Create automated sequences that span channels. WhatsApp first, then SMS if no response, then call—all on autopilot.

Channel Performance Analytics

See which channels perform best for which segments. Optimize your communication strategy with real data.

Real-World Applications

How Top Developers Use Omnichannel

Instant Lead Response

Portal lead comes in at 11 PM

Challenge

Calling at night is inappropriate, email won't be seen

Solution

AI sends personalized WhatsApp with property details, schedules call for next morning

3x higher contact rate

Site Visit Confirmation

50 site visits scheduled for weekend

Challenge

High no-show rates, manual reminder calls take hours

Solution

Automated sequence: WhatsApp 24h before, SMS morning of, call 1 hour before

30% reduction in no-shows

Document Collection

Need KYC documents from 100 buyers

Challenge

Phone calls ineffective for document sharing

Solution

WhatsApp request with easy reply, email backup, SMS reminder

60% faster collection

Nurture Re-engagement

Cold leads sitting in CRM for 3 months

Challenge

Calling feels intrusive, emails ignored

Solution

Personalized WhatsApp with new project updates, gentle re-qualification

15% leads reactivated

Payment Reminders

EMI due dates approaching for 500 buyers

Challenge

Sensitive topic, needs professional but persistent communication

Solution

Email statement, SMS reminder, WhatsApp payment link

40% fewer overdue payments

Channel Partner Updates

New inventory released, need to inform 200 CP partners

Challenge

Partners prefer different channels, bulk calls impossible

Solution

WhatsApp broadcast for quick updates, email with detailed collateral, SMS for urgent pricing

95% awareness in 2 hours
Why Omnichannel Wins

Single Channel vs. Omnichannel

The numbers speak for themselves. See how omnichannel transforms every metric that matters.

Metric
Phone Only Traditional
Omnichannel With Zetta
Contact Rate
25%
75% +200%
Response Time
Hours
<60s
Lead Preference Match
33%
95% +188%
Rep Productivity
40 calls/day
150+ touchpoints/day
Follow-up Consistency
Manual, inconsistent
Automated, reliable
Context Retention
Lost between tools
Complete history
Time to Qualification
3-5 days
<24 hours
Cost per Contact
₹15-20
₹5-8 -60%

Real metrics from Zetta customers who switched from phone-only to omnichannel outreach.

Proven Impact

The Omnichannel Advantage

3x
Contact Rates
vs phone-only outreach
89%
WhatsApp Open Rates
vs 20% for email alone
60%
Faster Lead Response
with AI channel selection
40%
Cost Reduction
in outreach costs per lead

Before & After Zetta

Before Zetta
Channels Managed 1-2 (manual)
Tools Required 4-5 different apps
Response Time 2-4 hours
Lead Preference Data None
Message Compliance Manual checking
Cross-Channel Sequences Not possible
After Zetta
Channels Managed 4 (unified)
Tools Required 1 platform
Response Time <60 seconds
Lead Preference Data Complete profiles
Message Compliance Automatic
Cross-Channel Sequences Fully automated

Frequently Asked Questions

Everything you need to know about omnichannel outreach

Yes. Zetta uses the official WhatsApp Business API, which is fully compliant for business communication. We handle template approvals, opt-in management, and 24-hour window rules automatically. No grey-route messaging or risk of account bans.
If you don't already have DLT registration, Zetta can guide you through the process. For existing registrations, we simply connect to your registered sender IDs. Our team handles the template submissions and approvals on your behalf.
Absolutely. Zetta tracks channel preferences at the lead level. If someone prefers WhatsApp only, their profile reflects that and outreach adapts accordingly. We also handle opt-outs automatically across all channels to maintain compliance.
Zetta's smart fallback system automatically tries the next preferred channel. WhatsApp fails? Try SMS. SMS fails? Queue for call. No lead gets lost due to channel-specific delivery issues.
You design sequences that span channels—e.g., Day 1 WhatsApp, Day 2 SMS if no response, Day 3 call. Zetta executes automatically, pausing when the lead responds on any channel. Sequences can include conditional logic based on lead behavior and engagement.
Yes. The unified inbox shows every interaction in a single timeline—calls, WhatsApp messages, SMS, and emails. Full context, no app switching. Reps can pick up any conversation without asking leads to repeat themselves.

Ready to Reach Every Lead
on Their Terms?

Stop losing leads because you couldn't reach them on their preferred channel. Zetta's Omnichannel Outreach ensures every lead gets the right message, on the right channel, at the right time.

89% WhatsApp open rates
Official Business API
Full DLT/TRAI compliance
Setup in 7 days