Platform Technology

AI That Acts.
Not Just Advises.

Autonomous AI agents that execute tasks end-to-end—scheduling site visits, qualifying leads, and closing follow-ups without human intervention.

Most "AI" in CRMs just suggests what to do—then waits for a human to click. Zetta's Agentic AI is different. It's built on an autonomous execution framework where AI agents don't just recommend actions—they take them.

60%
Tasks Fully Automated
Zero
Human Intervention
24/7
Autonomous Operation
100%
Configurable Control
AGENTIC AI
Qualifies Lead
Schedules Visit
Sends Follow-up
Updates CRM
Executing autonomously
No human intervention
Full audit trail
The Suggestion Trap

Your Current AI Suggests.
You Still Do the Work.

Most "AI" tools create more work—reviewing suggestions, approving actions, executing manually. That's not automation. That's notification overload.

80%

Manual Execution Required

Of AI "recommendations" require human action to execute

AI creates more work, not less
10 Min

Execution Delay

Average delay between AI suggestion and human execution

Speed advantage of AI is lost
50%

Suggestions Ignored

Of AI suggestions ignored due to rep workload

Expensive AI insights wasted
9-5

Work Hours Only

AI suggestions only acted upon during business hours

Night leads wait until morning

Inconsistent Execution

Human execution quality varies by rep—same AI suggestion, different outcomes depending on who executes

Unpredictable outcomes across team
What if AI could go from recommendation to execution—automatically?
Autonomous Execution

From Suggestions to Actions.
Automatically.

Zetta's Agentic AI framework enables AI to move from recommendation to execution autonomously. Define the rules, set the boundaries, and let AI agents handle the rest.

Step 1

Define Agent Goals

Set what each AI agent should accomplish—qualify leads, schedule visits, send nurture sequences, recover no-shows.

Goal: Qualify all incoming leads within 60 seconds
Step 2

Configure Autonomy Level

Choose how much independence each agent has. Full autonomy for routine tasks, human-in-the-loop for complex decisions.

Autonomy: Full for qualification, Approval for discounts
Step 3

Set Guardrails

Define boundaries—budget limits, VIP lead escalation, working hours, message frequency caps. Agents operate within your rules.

Guardrail: Max 3 calls/lead, escalate leads >1Cr
Step 4

Deploy & Monitor

Agents begin executing. Dashboard shows all autonomous actions with full audit trail. Override or adjust anytime.

Status: 147 leads qualified today, 23 visits scheduled
Step 5

Continuous Learning

Agents learn from outcomes. What worked? What didn't? Strategies adapt based on results, not just rules.

Learning: Morning calls convert 23% better, adjusting
Understanding the Difference

Two Types of AI.
One Actually Works for You.

What Others Offer

Assistive AI

AI that suggests, humans that execute

1
AI analyzes data
2
AI generates recommendation
3
Human reviews recommendation
4
Human decides to act
5
Human executes action
6
Human logs result

Example Flow:

  • AI says: "Lead score high, recommend calling now"
  • Rep sees notification (eventually)
  • Rep decides whether to call
  • Rep makes call
  • Rep logs outcome
Result: AI is just a smarter notification system
What Zetta Offers

Agentic AI

AI that decides and executes autonomously

1
AI analyzes data
2
AI decides on action
3
AI executes action
4
AI logs result
5
AI learns from outcome
6
Human reviews (optional)

Example Flow:

  • AI detects high-score lead
  • AI initiates call via Voice Agent
  • AI qualifies lead in conversation
  • AI schedules site visit
  • AI sends confirmation
  • Rep sees completed task in dashboard
Result: AI is a tireless team member that actually does work
Minutes
Assistive Response
Seconds
Agentic Response
50%
Assistive Execution
100%
Agentic Execution
Meet Your AI Team

Specialized Agents for Every Task

Each agent is purpose-built for specific tasks, working autonomously or together to handle your entire sales workflow.

Qualification Agent

Autonomously qualify incoming leads

Initiates outbound calls to new leads
Asks qualification questions
Routes qualified leads to sales
Autonomy Level Full

Scheduling Agent

Book and manage site visits

Proposes available time slots
Sends calendar invites & reminders
Handles rescheduling requests
Autonomy Level Full

Nurture Agent

Keep leads warm through the sales cycle

Enrolls leads in sequences
Sends personalized messages
Re-engages cold leads
Autonomy Level Full

Recovery Agent

Handle no-shows and cancellations

Detects no-show events
Initiates recovery outreach
Offers alternative times
Autonomy Level Full

Quality Agent

Monitor call quality automatically

Reviews all call recordings
Flags compliance issues
Identifies coaching opportunities
Autonomy Level Full

Intelligence Agent

Surface insights proactively

Analyzes performance patterns
Predicts pipeline risks
Recommends strategy changes
Autonomy Level Advisory
Capabilities

Enterprise-Grade Autonomous AI

Built for scale, security, and control. Every feature designed for real-world deployment.

Adjustable Autonomy

Full autonomy for routine tasks, human approval for sensitive ones. Set different levels for different scenarios.

Intelligent Guardrails

Define boundaries—spending limits, escalation triggers, blackout hours. Agents never exceed your rules.

Complete Audit Trail

Every action logged with full context. See what the agent did, why it did it, and what happened. Perfect for compliance.

Instant Human Override

Take control anytime. Pause an agent, cancel an action, or handle a lead personally. You're always in charge.

Multi-Agent Orchestration

Agents work together. Qualification hands off to Scheduling. Nurture knows what Recovery is doing. No conflicts.

Outcome-Based Learning

Agents learn from results. What messaging converts? What timing works? Strategies improve automatically.

Graceful Failure Handling

When something unexpected happens, agents escalate intelligently. No customer-facing failures—seamless handoff to humans.

Agent Performance Dashboard

See what each agent accomplished today. Tasks completed, leads qualified, visits scheduled—full visibility into your AI workforce.

Real-World Applications

Agentic AI in Action

See how autonomous agents transform everyday sales scenarios into automated workflows.

24/7 Response

24/7 Lead Response

Old Way: Lead fills form at 2 AM Sunday. Rep sees Monday morning, lead already cold.
Agentic Way: Qualification Agent calls within 60 seconds, qualifies lead, schedules Monday site visit.
Lead engaged immediately, zero human intervention over weekend
Recovery

No-Show Recovery

Old Way: Buyer doesn't show up. Rep notices, manually calls, often forgets.
Agentic Way: Recovery Agent detects no-show, calls within 5 minutes, reschedules or qualifies intent.
40% of no-shows recovered automatically
Pipeline

Pipeline Velocity

Old Way: Qualified lead sitting without action for 3 days. Falls through cracks.
Agentic Way: Nurture Agent detects stagnation, sends targeted content, alerts rep with context.
Zero leads forgotten, consistent pipeline velocity
QA

Quality Assurance

Old Way: 500 calls made daily. Sample 5%, miss issues in other 95%.
Agentic Way: Quality Agent reviews 100% of calls, flags issues, generates coaching reports.
Complete QA coverage, targeted coaching, compliance assured
Competitive

Competitive Response

Old Way: Lead mentions competitor. Rep may or may not handle well, no tracking.
Agentic Way: Intelligence Agent detects mention, triggers competitive playbook, tracks outcome.
Systematic competitive response, improved win rates
Scale

End-of-Month Push

Old Way: 5 days left in month. Managers push reps, reps work overtime.
Agentic Way: Agents increase outreach frequency, prioritize hot leads, extend operating hours.
20% more touchpoints without rep burnout
Control Framework

Your Control. Your Choice.

Configure exactly how much autonomy each agent has. From full independence to human-in-the-loop—you decide.

1

Full Autonomy

Agent acts independently within guardrails

Human Role: Review dashboard, intervene if needed
Best For: High-volume, low-stakes tasks

Examples: Initial qualification, reminders, nurture sequences

2

Notify & Act

Agent acts and notifies human

Human Role: Receives notification, can override
Best For: Important but routine tasks

Examples: Site visit scheduling, payment reminders

3

Request Approval

Agent recommends, human approves

Human Role: Review recommendation, approve/deny
Best For: Sensitive or high-value actions

Examples: Discount offers, VIP lead handling

4

Suggest Only

Agent suggests, human executes

Human Role: Full decision and execution control
Best For: Complex negotiations, exceptional cases

Examples: Custom pricing, legal matters

Configure Autonomy By:

Agent Type

Different levels per agent

Lead Segment

Standard vs VIP leads

Scenario

Routine vs exception

Time

Business vs after-hours

Proven Impact

The Agentic Advantage

Measurable results from autonomous AI execution.

60%
Tasks Fully Automated
zero human intervention
<60s
Action Latency
from trigger to execution
24/7
Operational Hours
vs 8-hour human day
100%
Execution Rate
on approved actions

Before vs After Agentic AI

Metric Before Agentic AI After Agentic AI
Lead Response Time 4 hours <60 seconds
Tasks Requiring Human Action 100% 40%
After-Hours Coverage None Full (24/7)
Execution Consistency Variable by rep 100% consistent
Actions Per Day 200 (manual) 2,000 (automated)
Management Overhead High (constant supervision) Dashboard-only

Assistive AI vs. Agentic AI

Response Speed
Minutes vs Seconds
Execution Rate
50% vs 100%
Operating Hours
9-5 vs 24/7
Scale Capacity
Limited vs Unlimited
FAQ

Frequently Asked Questions

Everything you need to know about deploying autonomous AI in your sales operation.

Ready for AI That Actually Works?

Stop reviewing AI suggestions and start letting AI execute. Zetta's Agentic AI framework puts autonomous agents to work—qualifying leads, scheduling visits, and nurturing prospects—while you focus on closing. Same outcomes. 60% less human effort.

60%
Task Automation
24/7
Autonomous Operation
100%
Full Audit Trail
You
Configurable Control