Platform Analytics

See Everything. Know Everything. Act on Everything.

Real-time dashboards that transform sales data into actionable decisions—without a single spreadsheet.

Real-Time Updates
50+ Pre-Built Dashboards
Drill-Down to Lead Level
Mobile + Desktop
app.zettatech.in/dashboard
Pipeline Value 12%
₹24.5Cr
Conversion 8%
38.2%
Active Leads
2,847
Avg Response faster
47s
Pipeline by Stage This month
New
Qual
Visit
Nego
Won
Conversion Trend
This month Last month
Top Performers View all
RK
Rahul K.
42 conversions
PS
Priya S.
38 conversions
AM
Amit M.
35 conversions
NK
Neha K.
32 conversions
The Visibility Gap

You're Managing by Gut.
Not by Data.

Most real estate sales teams have the data they need. They just can't access it fast enough to make it useful.

3-5
Days

Reporting Delay

Typical delay between sales activity and when you see it in reports.

Problems become visible only after they've already become crises

4
Hours/Week

Manual Report Creation

Average time managers spend weekly creating reports from scratch.

Time stolen from coaching reps and closing deals

70%
of Teams

Excel-Based Reporting

Primary reporting tool for most real estate sales teams.

Error-prone, no real-time updates, version chaos

15%
Used

Wasted Data

Of available data actually used for decision-making.

Expensive data collection with minimal value extraction

Siloed Data

Data trapped in separate systems—CRM, telephony, marketing tools. No unified view of your sales operation.

CRM
Tel
Mkt

No single source of truth means decisions based on incomplete information

Unified Intelligence

One Dashboard.
Every Answer.

Zetta's Analytics Dashboard unifies data from every touchpoint—leads, calls, campaigns, conversions—into a single, real-time view. Pre-built dashboards for every role, drill-down capabilities for every question.

Executive View

  • Revenue pipeline
  • Conversion metrics
  • Team performance
  • Period comparisons

Sales Manager View

  • Rep scorecards
  • Lead distribution
  • Funnel velocity
  • Activity tracking

Marketing View

  • Campaign ROI
  • Source attribution
  • Cost per acquisition
  • Channel performance

Operations View

  • Call volume
  • Response times
  • Quality scores
  • Capacity planning

All Your Data. One Platform.

Every data source unified, every metric accessible

CRM
Calls
Ads
Web
Email
WA
Data Sources
Z
Zetta Analytics
Dashboards
Alerts
Reports
Insights
Intelligence
50+ Pre-Built Views

Dashboards Ready to Use

Pre-configured dashboards for every role and use case. Customize or use as-is—start getting insights from day one.

Sales Pipeline Dashboard

Metrics Included

  • Pipeline value by stage
  • Stage conversion rates
  • Average time in stage
  • Stuck deals identification
  • Win/loss trending

Key Insights

  • Where are deals getting stuck?
  • Which stages need attention?
  • What's the realistic close forecast?
Pipeline Overview Live
New Leads ₹8.2Cr
Qualified ₹6.1Cr
Site Visit ₹4.5Cr
Negotiation ₹3.2Cr
Won ₹2.5Cr
Funnel Conversion 30.5%
Capabilities

Analytics That Actually
Get Used

Powerful capabilities designed for real-world use. Not dashboards that gather dust.

True Real-Time

Dashboards refresh continuously. See calls happening now, leads converting now. No overnight batch updates.

Live updates enabled

Unlimited Drill-Down

Click any metric to understand why. Conversion down? Drill into stage, rep, source, time period until you find the root cause.

Click anywhere to explore

Custom Builder

Build exactly what you need. Drag-and-drop widgets, choose metrics, set filters. Save and share with your team.

No-code configuration

Proactive Alerts

Don't wait to check dashboards. Set thresholds and get alerted via Slack, email, or SMS when metrics cross boundaries.

Multi-channel notifications

Full Mobile

Same dashboards, same drill-downs, same power on mobile. Check performance from anywhere, anytime.

iOS + Android

Period Comparisons

This week vs last week. This month vs last month. This quarter vs same quarter last year. Context makes metrics meaningful.

Automatic benchmarks

Cohort Analysis

Track how leads from specific time periods progress through your funnel. Understand true conversion timelines.

Time-based segmentation

One-Click Export

Need data in Excel? PDF for the board? Scheduled email reports? All available with one click.

PDF, Excel, CSV
Role-Based Access

Everyone Sees
What They Need

Tailored views for every role. From the CEO tracking revenue to the rep checking their queue.

CEO / Founder

  • Revenue pipeline & forecast
  • Period-over-period growth
  • Unit economics (CAC, LTV)
  • Market/project performance

VP Sales

  • Team performance rankings
  • Pipeline velocity metrics
  • Forecast accuracy
  • Strategic win/loss analysis

Sales Manager

  • Individual rep scorecards
  • Daily/weekly activity
  • Lead distribution fairness
  • Coaching opportunities

Sales Rep

  • Personal targets vs actuals
  • Lead queue & priorities
  • Commission tracking
  • Performance vs peers

Marketing Head

  • Campaign ROI
  • Source attribution
  • Content performance
  • Budget utilization
Comprehensive Metrics

Every Metric That Matters

From lead velocity to revenue attribution—all the metrics you need, organized and accessible.

Lead Metrics

  • Leads by source, status, score
  • Lead velocity (daily/weekly/monthly)
  • Response time distribution
  • Lead aging analysis
  • Source-to-SQL conversion

Conversion Metrics

  • Stage-to-stage conversion rates
  • Overall funnel conversion
  • Time in each stage
  • Win rate by segment
  • Loss reason analysis

Activity Metrics

  • Calls made, connected, outcomes
  • Emails sent, opened, replied
  • WhatsApp messages, responses
  • Site visits scheduled, completed
  • Touchpoints per conversion

Revenue Metrics

  • Pipeline value by stage
  • Weighted pipeline forecast
  • Booking value, avg deal size
  • Revenue by source/campaign
  • Rep revenue contribution

Quality Metrics

  • Call quality scores
  • Script adherence rates
  • Compliance violations
  • Customer satisfaction
  • Agent performance ratings

Custom Metrics

Build your own metrics with custom formulas. Combine any data points to track what matters to your business.

Learn more
Real-World Applications

Analytics Driving
Real Results

See how teams use Zetta Analytics to make better decisions, faster.

Daily

Morning Sales Standup

Daily 15-minute team alignment made effortless

Before Manager scrambles to pull numbers from multiple sources
With Zetta One dashboard shows yesterday's results, today's pipeline, rep priorities
15-min prep → 1-min prep
Marketing

Campaign Optimization

₹50L monthly spend across 10 campaigns

Before Attribution unclear, budget decisions based on opinions
With Zetta Clear ROI per campaign, source-to-revenue attribution
25% better cost per acquisition
Coaching

Rep Performance Coaching

Manager with 15 reps, limited coaching time

Before Unclear who needs help, coaching based on gut feel
With Zetta Activity-to-outcome metrics reveal exactly where each rep struggles
40% faster improvement
Executive

Executive Board Report

Monthly board meeting needs performance summary

Before 2 days of Excel work, manual chart creation
With Zetta One-click export of executive dashboard, auto-generated insights
Board prep in 30 minutes
Pipeline

Pipeline Risk Detection

Deals stuck in pipeline for weeks without progress

Before Discovered during monthly reviews, too late to recover
With Zetta Real-time alerts when deals exceed stage duration
20% more stuck deals recovered
Expansion

Market Intelligence

Launching in new city, need to understand performance

Before Wait 3 months for enough data, subjective assessments
With Zetta Real-time comparison of new market vs established benchmarks
Faster time to profitability
Proven Impact

The Analytics
Advantage

Real results from real estate teams using Zetta Analytics Dashboard.

0
Weekly Time Saved
on report creation per manager
Live
Data Freshness
vs 3-5 day traditional delay
0
Better Marketing ROI
with attribution visibility
0
Pre-Built Dashboards
ready to use immediately

Before & After Zetta Analytics

Metric Before Zetta After Zetta
Report creation time 4 hours/week <30 minutes
Data freshness 3-5 days Real-time
Data sources unified 0 (siloed) All in one
Questions answered per day 2-3 Unlimited
Custom report capability Limited Full flexibility
Mobile access None Complete
FAQ

Frequently Asked
Questions

Get Started Today

Stop Guessing.
Start Knowing.

Every decision you make without data is a gamble. Zetta's Analytics Dashboard puts real-time intelligence at your fingertips—so you can act on facts, not feelings.

Real-time data
50+ pre-built dashboards
Mobile + desktop access
Custom views available