Platform / Call Intelligence

Call Intelligence Every Call Analyzed. Every Insight Extracted. Every Rep Improved.

You can't improve what you can't measure. Call Intelligence automatically transcribes, analyzes, and scores 100% of your sales calls. No more sampling. No more guesswork. Know exactly what's being said, what's working, and where your team needs coaching.

100%
Call Coverage
3D
Scoring System
Live
Real-time Insights
0%
Manual Auditing
call_intelligence.zetta
Analyzing
Live Audio Stream 02:34 / 05:00
Live Transcript

[REP] I understand you're looking at the 3BHK in Whitefield...

[LEAD] Yes, what's the current pricing for Tower B?

85
Call Score
HOT
Lead Score
92
Rep Score
Extracted Insights
Budget: 1.2-1.5Cr Config: 3BHK Timeline: 3 months Decision Maker
12+ Languages
The Challenge
The Challenge

You're Flying Blind on 90% of Your Calls

Most real estate sales teams have no idea what's actually happening on their calls. The few they review don't tell the full story.

<10 %

Sample-Based Auditing

of calls are manually reviewed

Impact: You're making decisions based on a tiny, often unrepresentative sample.

Days to Weeks

Delayed Feedback

before coaching reaches reps

Impact: Bad habits become ingrained. Deals are lost before anyone notices.

40 %

Subjective Scoring

variance between auditors on same call

Impact: Inconsistent quality standards. Reps don't know what "good" looks like.

60 %

Missing Information

of key customer info never reaches CRM

Impact: Budget, preferences, objections lost. Follow-ups lack context.

₹10L+

Compliance Risk

potential RERA penalty per violation

Impact: Mis-selling, undisclosed terms, or false promises go undetected.

What if you could analyze every call, extract every insight, and coach every rep—automatically?

How It Works

Complete Visibility Into Every Conversation

Call Intelligence processes every call in real-time, turning raw audio into actionable insights. Transcription, analysis, scoring, and reporting—all automated.

STEP 01

Call Capture

Every inbound and outbound call is captured automatically through your existing telephony system. No manual intervention required.

Real-time
Inbound Call
+91 96000 88158
Recording
Transcript Output
[00:12]

REP: Good morning, this is Raj from Zetta Properties...

[00:18]

LEAD: Hi, I saw your listing for the 3BHK in Whitefield...

STEP 02

AI Transcription

Calls are transcribed with speaker separation and timestamps. Supports 12+ Indian languages with automatic language detection.

Within minutes
STEP 03

Deep Analysis

AI analyzes conversation for sentiment, intent, objections, commitments, and key information. Real estate-specific patterns recognized automatically.

Automatic
Analysis Output
Sentiment
Positive
Intent
High Interest
Objections
Pricing
Next Step
Site Visit
3D Scoring
85
Call
HOT
Lead
92
Rep
STEP 04

Multi-Dimensional Scoring

Each call scored across three dimensions: Call Quality, Lead Quality, and Rep Performance. Customizable rubrics for your standards.

Instant
STEP 05

Actionable Outputs

Key insights pushed to CRM. Coaching alerts sent to managers. Compliance flags raised immediately. Reports generated automatically.

Real-time
Alert Triggers
CRM Updated
Manager Notified
Report Generated
Scoring System

Not Just Call Quality— Complete Intelligence

Most call analytics tools give you one score. Zetta gives you three—because a great call with an unqualified lead is still a wasted opportunity.

85 /100

Call Quality Score

How well was the call executed?

Script adherence & talk track coverage
Objection handling effectiveness
Talk-to-listen ratio & dead air
Compliance with disclosures
Top performers score 85+
HOT

Lead Quality Score

Is this lead worth pursuing?

Budget clarity and alignment
Timeline to purchase
Decision-maker identification
Buying intent signals
Hot leads convert at 45%+
92 /100

Rep Performance Score

How skilled is the sales rep?

Product knowledge accuracy
Rapport building ability
Discovery question depth
Next steps clarity
Team average is your baseline
3D
Call Lead Rep

Why Three Dimensions Matter

A perfect call (Call Score: 100) with an unqualified lead (Lead Score: Cold) is a waste of your best rep's time. A hot lead (Lead Score: Hot) handled poorly (Rep Score: 50) is a missed opportunity. Only when all three dimensions align do you maximize conversion.

Call Intelligence helps you understand which calls had which leads handled by which reps—so you can optimize every variable.

Features

Everything You Need for Complete Call Visibility

100% Coverage

Every single call transcribed and analyzed. No sampling, no selection bias.

12+ Languages

Tamil, Hindi, Telugu, Kannada, Malayalam & more. Natural code-switching support.

Speaker Separation

AI separates rep and customer speech for accurate talk-time and sentiment analysis.

Auto-Extract Data

Budget, preferences, objections auto-extracted and pushed to CRM. Zero manual entry.

Sentiment Tracking

Real-time sentiment analysis throughout the call. Know when interest peaks or frustration builds.

Compliance Monitor

RERA compliance detection. Required disclosures flagged. Zero mis-selling risk.

Custom Rubrics

Define your own scoring criteria, weightings, and thresholds. Scores that match your playbook.

Coaching Alerts

Managers notified when reps struggle. Specific coaching recommendations based on data.

Use Cases

From Insights to Action

Quality Assurance at Scale

100% QA without 100% effort

Problem

QA team can only review a fraction of calls. Bad patterns slip through.

Solution

Call Intelligence scores every call automatically. QA reviews only flagged calls.

Result: 10x more coverage with same headcount

Rep Performance Management

Data-driven coaching

Problem

Managers don't know which reps need help or what specific skills to develop.

Solution

Rep Scores identify struggling reps. Call analysis pinpoints exact skill gaps.

Result: 60% faster ramp-up for new reps

Lead Prioritization

Focus on high-intent leads

Problem

Reps treat all leads equally, wasting time on unqualified prospects.

Solution

Lead Scores automatically prioritize follow-ups. Hot leads get immediate attention.

Result: 2.5x improvement in conversion rates

Compliance & Risk

Zero tolerance for mis-selling

Problem

One compliance violation can mean RERA penalties and reputation damage.

Solution

Every call monitored for required disclosures. Violations flagged immediately.

Result: 100% compliance monitoring

Playbook Optimization

Know what actually works

Problem

You have a sales playbook, but don't know if reps follow it or if it works.

Solution

Track talk track adherence, correlate with outcomes, identify winning approaches.

Result: Continuous data-driven improvement

Customer Voice Insights

Hear what customers really think

Problem

Customer feedback is filtered through reps. Raw objections go unheard.

Solution

Aggregate objection analysis reveals what customers really worry about.

Result: Product & marketing insights from frontline
Analytics

Insights That Drive Action

Pre-built reports and dashboards that answer your most critical questions—without waiting for analysts.

Call Intelligence Dashboard
Last 7 days
Live
Total Calls
2,847
+12% vs last week
Avg Call Score
78.4
+3.2 pts
Hot Leads
342
+8% conversion
Compliance
99.2%
2 flags this week
Call Score Distribution
0-20 40-60 80-100
Top Performers This Week
RK
Rahul K.
156 calls
94.2
PS
Priya S.
142 calls
91.8
AM
Arun M.
138 calls
89.5

Team Performance

Real-time view of team and individual scores, call volumes, and week-over-week trends.

Quality Trends

Track quality metrics over time. Identify improvements and catch regressions early.

Lead Intelligence

Aggregate insights about lead quality, common objections, and conversion patterns.

Coaching Opportunities

Identifies specific reps and skills that need attention with actionable recommendations.

Compliance Audit

Complete audit trail for regulatory compliance. Disclosure completion and violation flags.

Want to see sample reports with your own data?

Schedule a Demo
Comparison

Call Intelligence vs Manual QA

Capability
Manual QA
Call Intelligence
Coverage
5-10% of calls
100% of calls
Turnaround
Days to weeks
Real-time
Consistency
Variable by auditor
100% consistent
Scoring Dimensions
Usually 1
3 (Call, Lead, Rep)
Language Support
Limited by team
12+ languages
Key Info Extraction
Manual entry
Automatic
Compliance Monitoring
Spot checks
Every call
Cost per Call
₹15-30
₹2-5
Scalability
Linear with headcount
Unlimited

Call Intelligence doesn't replace your QA team—it amplifies them. Same headcount, 10x more coverage.

Results

Measurable Impact on Sales Performance

Calls Audited
100 %
Full coverage
Before
5-10%
After
100%
QA Turnaround
Real -time
Instant
Before
3-5 days
After
Minutes
Rep Ramp-Up Time
60 % faster
Improved
Before
3-4 months
After
4-6 weeks
Compliance Issues
Zero risk
Protected
Before
Discovered late
After
Caught immediately
CRM Data Accuracy
95 %+
2x better
Before
40-50%
After
95%+
Coaching Effectiveness
Targeted
Data-driven
Before
Generic
After
Measurable ROI
"

Before Call Intelligence, we were reviewing maybe 5% of our calls. Now we have visibility into every conversation. We caught a compliance issue in the first week that would have cost us lakhs. More importantly, our new reps are ramping up in half the time because we can give them targeted coaching based on actual data, not gut feel.

VP
VP of Sales
Leading Real Estate Developer, Bangalore
FAQ

Frequently Asked Questions

Our transcription achieves 95%+ accuracy for clear audio in supported languages. Accuracy may vary with poor audio quality, heavy background noise, or very strong regional accents. We continuously improve our models with real-world data.

Transcription and basic analysis complete within minutes of call end. Full scoring and insights are available within 15-30 minutes for most calls. Critical compliance flags surface in real-time.

Yes. You define your own rubrics, weightings, and thresholds for all three scoring dimensions. We help you set up criteria that match your sales playbook and quality standards—not the other way around.

Call Intelligence integrates with all major Indian telephony providers including Exotel, MCube, Knowlarity, Ozonetel, plus custom SIP implementations. If you can record calls, we can analyze them.

All recordings and transcripts are encrypted at rest and in transit. Data residency options available for India. Access controls ensure only authorized users see sensitive data. We're SOC 2 Type II certified.

Our AI handles code-switching naturally. If a customer switches from English to Hindi mid-sentence, transcription continues seamlessly with proper language tagging. This is crucial for Indian real estate conversations.

Yes. While scores and transcripts provide quick insights, full recordings are available for deep-dive review. Search and filter by score, rep, date, or flagged issues to find exactly what you need.

Still have questions? We're happy to help.

Contact Our Team

Ready to See What's Really Happening on Your Calls?

Get complete visibility into every sales conversation. Stop guessing. Start knowing.

SOC 2 Type II Certified
Data Encrypted
India Data Residency