Platform / Analytics Copilot

Analytics Copilot Ask Questions. Get Answers. No Dashboards Required.

Your data has answers. But finding them means clicking through dashboards, building reports, and waiting for analysts. Analytics Copilot changes that. Just ask a question in plain English—"Why are we losing leads from Facebook?"—and get instant, actionable insights.

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Answers in Seconds
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Plain English Queries
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Technical Skills Needed
Insights
Not Just Data
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Why are we losing leads from Facebook ads?

Analytics Copilot analyzed 847 leads

Facebook leads have a 23% lower conversion rate than other sources this month. Here's why:

67% are first-time buyers with longer decision cycles

Avg budget ₹45L vs ₹78L from other channels

Response time 18 min vs 4 min avg (4.5x slower)

Recommendation: Enable AI Voice Agent for Facebook leads to reduce response time to <60s

Ask a follow-up...
Instant Insights
The Challenge
THE CHALLENGE

Your Data Is Trapped in Dashboards

You have more data than ever. But getting answers still takes too long—or requires skills most of your team doesn't have.

15+

Dashboard Overload

dashboards the average sales leader has access to

Impact: Too many charts, not enough answers. Key insights buried in noise.

2-3 days

Report Dependency

to get a custom report from analysts

Impact: By the time you get the answer, the moment has passed.

85%

Technical Barriers

of sales managers can't write SQL or build reports

Impact: Data-driven decisions limited to those with technical skills.

70%

Context Gaps

of dashboards show "what" but not "why"

Impact: Numbers without narrative. Data without direction.

Weekly

Stale Insights

is how often most reports get updated

Impact: Decisions based on last week's reality, not today's.

What if you could just ask your data a question—and get an answer in seconds?

HOW IT WORKS

Talk to Your Data Like a Colleague

Analytics Copilot understands natural language questions about your sales data. It translates your question into a query, runs it against your data, and returns insights in plain English.

1

Ask a Question

Natural Language Input

"Which project has the highest conversion rate this month?"

2

AI Interprets

Query Understanding

Instant
3

Data Retrieval

Real-Time Analysis

Seconds
4

Insight Generation

Answers, Not Just Numbers

Instant
5

Follow-Up

Dig Deeper

Conversational

Which project has the highest conversion rate?

Project Horizon leads with a 42% conversion rate this month, 15% higher than your portfolio average.

Based on 847 leads analyzed across 5 projects

Why is it outperforming others?

Three key factors: faster response time (3 min avg), higher lead quality from Google Ads, and dedicated senior reps handling calls.

WHAT YOU CAN ASK

Questions Analytics Copilot Answers

From performance tracking to diagnostic analysis—ask anything about your sales data in plain English.

"Who are my top 5 performers this week?"

Get ranked list with call volume, conversion rates, and revenue metrics

"Which rep has the highest site visit conversion?"

Identify top performers in specific metrics

"How is the team performing against target?"

Track progress vs goals with gap analysis

"Show me reps with declining performance over the last month"

Spot coaching opportunities before they become problems

FEATURES

Intelligence at Your Fingertips

Everything you need to unlock insights from your data—without technical skills.

Natural Language Understanding

No query language to learn. Ask questions the way you'd ask a colleague.

Anyone can get answers

Real-Time Data

Queries run against live data—not yesterday's export. Get answers that reflect now.

Decisions based on now

Contextual Insights

"Why" not just "what". Copilot explains significance and suggests implications.

Understanding, not info

Conversational Follow-Ups

Ask follow-up questions without starting over. "Drill down on that."

Explore like a dialogue

Smart Visualizations

Auto-generated charts when visuals help—trend lines, comparisons, distributions.

See patterns instantly

Saved Queries

Save frequently-asked questions for one-click access. Build your library.

Instant key metrics

Scheduled Insights

Get daily or weekly insights delivered to Slack, email, or WhatsApp automatically.

Answers come to you

Role-Based Access

Reps see their data. Managers see team data. Leaders see everything.

Security without barriers
USE CASES

From Question to Action

See how Analytics Copilot transforms everyday decisions across your organization.

Morning Stand-Up Prep

Sales manager needs to brief the team on yesterday's performance.

WITHOUT

Open 4 dashboards, compile numbers, calculate changes, prepare notes.

WITH COPILOT

"How did we do yesterday compared to target?" Complete summary in seconds.

Time saved:
15 min 1 min

Lead Source Optimization

Marketing wants to know which channels deliver quality leads.

WITHOUT

Export data, cross-reference with conversions, build pivot tables, analyze.

WITH COPILOT

"Which lead sources have the best conversion rate and lowest CAC?"

Result: Data-driven budget allocation

Pipeline Diagnosis

Sales VP notices conversion rate dropping but doesn't know why.

WITHOUT

Multiple reports, manual analysis, guesswork, meeting with analysts.

WITH COPILOT

"Why has conversion rate dropped this month?" with breakdown by stage.

Root cause: Found in seconds, not days

Rep Coaching

Manager needs to give feedback to an underperforming rep.

WITHOUT

Pull call reports, review recordings, compare to peers, identify patterns.

WITH COPILOT

"What's holding back Ravi's conversion rate?" with specific skill gaps.

Result: Targeted coaching based on data

Executive Reporting

CEO needs key metrics for investor meeting.

WITHOUT

Request from analytics, wait 2 days, iterate on format.

WITH COPILOT

"Summary of sales performance, growth rate, and top wins this quarter."

Result: Answers on demand

Competitive Response

Competitor launches new project, leads start mentioning them.

WITHOUT

Wait for weekly report to show impact, then analyze.

WITH COPILOT

"Are we seeing more competitor mentions this week? In which projects?"

Result: Real-time market response
WHY ANALYTICS COPILOT?

Beyond Traditional BI Tools

See how Analytics Copilot compares to the alternatives.

Capability
Traditional Dashboards
Self-Service BI
Analytics Copilot
Learning Curve
Moderate
High
None
Time to Answer
Find right dashboard
Build own report
Seconds
Technical Skills
Some
Significant
None
Question Flexibility
Pre-built views only
If you can build it
Unlimited
Follow-Up Questions
Start over
Rebuild
Conversational
Real-Time Data
Often delayed
Depends on setup
Always live
"Why" Analysis
Rarely
Manual
Automatic
Accessibility
Power users
Analysts
Everyone
PLATFORM INTEGRATION

Unified Intelligence Across All Products

Analytics Copilot doesn't just query your CRM. It brings together insights from every Zetta product—creating a complete picture.

Copilot

CRM & Lead Data

Lead records, pipeline stages, deal values, source attribution, contact history

"Show me all leads from MagicBricks that haven't been contacted today"

Call Intelligence

Call transcripts, quality scores, sentiment analysis, objection data, rep performance

"What objections are we hearing most on Project Horizon calls?"

AI Voice Agent

Automated call outcomes, qualification results, site visit bookings, lead dispositions

"How many leads did AI Voice Agent qualify as hot yesterday?"

Telecaller Copilot

Battle card usage, prompt effectiveness, feature adoption, rep assist data

"Which battle cards are most effective at converting objections?"

Knowledge Hub

Project inventory, pricing, availability, configuration data, real-time updates

"Which 2BHK units are available under 80L in South Bangalore?"

RESULTS

Faster Decisions, Better Outcomes

See how teams transform their data access with Analytics Copilot.

Time to Insight 100x FASTER

Before

Hours to Days

After

Seconds

Report Requests 75% LESS

Before

10-15/week

After

2-3/week

Data Access 5x MORE

Before

Power Users

After

Everyone

Dashboard Usage REPLACED

Before

Low & Frustrating

After

High Adoption

Meeting Prep 80% LESS

Before

30-60 min

After

5 min

Action Speed SAME DAY

Before

Days

After

Minutes

"Analytics Copilot transformed how our sales leaders access data. What used to take hours of dashboard hunting now takes seconds. Every manager can make data-driven decisions without waiting for reports."

VP

VP of Sales

Leading Real Estate Developer

GETTING STARTED

From Setup to Insights in Days

Quick deployment means faster time to value. Start asking questions in less than a week.

Day 1

Connect Data Sources

Connect Zetta CRM, call data, and any external sources. Most connections are automatic.

Day 1

Configure Access

Set up role-based access so everyone sees appropriate data.

Days 2-3

Seed Common Queries

Pre-configure common questions for your team. Create starter library.

Day 4

Train & Launch

Brief orientation for users (15 minutes). Start asking questions.

Week 2+

Expand Usage

Add scheduled insights, integrate with Slack/Teams, build query libraries.

FAQ

Frequently Asked Questions

Analytics Copilot handles most natural language variations. If it's unsure, it will ask clarifying questions. You can also rephrase or use the suggested question alternatives it provides.
Yes. "Show me top performers in Chennai who improved their conversion rate by more than 20% compared to last quarter" is a valid question. Copilot breaks down complex queries automatically.
Analytics Copilot queries your actual data—accuracy depends on data quality. The AI doesn't make up numbers; it retrieves and analyzes what's in your systems. We show data sources and calculation methods for transparency.
Yes. Export answers, charts, and summaries to PDF, PowerPoint, or Excel. Formatted for immediate use in meetings or reports.
Yes. Analytics Copilot uses the same enterprise-grade security as the rest of Zetta. Role-based access ensures users only query data they're authorized to see. All queries are logged for audit.
Currently, Analytics Copilot understands English queries. The underlying data can be in any language, and results will reflect what's in your system.
Yes. Save queries to team libraries. Share via link. Schedule recurring queries to be delivered to groups.

Ready to Just Ask Your Data?

See how Analytics Copilot answers real business questions in seconds.

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