Nurture at Scale. Convert Without Lifting a Finger.
Automated drip campaigns, intelligent sequences, and AI-driven follow-ups that keep every lead warm—while your reps focus on closing.
Campaign Flow
Live nurturing sequence
Leads Don't Go Cold. They Get Neglected.
The math doesn't work. Hundreds of leads, months-long sales cycles, and overwhelmed reps—something has to give.
Need 5+ Touchpoints
Of real estate leads need 5+ touchpoints before converting
Reps give up after 2-3 attempts, leaving conversion on the table
Average Sales Cycle
Real estate sales cycles stretch across months of touchpoints
Manual follow-ups become impossible to sustain across hundreds of leads
Premature Disqualification
Of leads marked "not interested" are actually "not ready yet"
Premature disqualification wastes marketing spend
Personalization in Bulk
Zero personalization in bulk follow-up communications
Generic "checking in" emails get ignored, damaging brand perception
Wasted on Manual Follow-ups
Spent on repetitive manual follow-up activities every single day
Reps waste prime selling hours on repetitive tasks instead of conversations
Set It Up Once. Nurture Forever.
Zetta's Campaign Engine combines behavioral triggers, AI content personalization, and multi-channel delivery to keep every lead engaged throughout their journey.
Journey Mapping
Define buyer journey stages and map content, timing, and channels for each stage.
Trigger Configuration
Set behavioral triggers—form submissions, visit cancellations, inactivity—that auto-enroll leads.
Content Personalization
AI tailors each message based on lead preferences, project interest, budget, and history.
Automated Execution
Campaigns run 24/7 across channels. Right message, right time, zero intervention.
Smart Handoff
Hot leads auto-flagged and routed to sales for personal follow-up.
From First Touch to Closed Deal
From the moment they enter your funnel until they walk into a site visit—and beyond—automated campaigns ensure no lead goes untouched. Every interaction is tracked, every response triggers the next step.
Campaign Templates for Every Scenario
Four powerful campaign types to cover every nurturing need—from sustained engagement to real-time responses.
Drip Campaigns
Sustained Engagement Over Time
Time-based sequences that deliver content at predetermined intervals. Perfect for long-term nurturing where leads need consistent touchpoints over weeks or months.
Trigger-Based Campaigns
Respond to Behavior in Real-Time
Campaigns that activate based on lead actions or inactions. When someone downloads a brochure, cancels a site visit, or goes silent—the right campaign kicks in automatically.
Re-Engagement Campaigns
Revive Cold Leads Automatically
Specialized campaigns designed to reactivate leads who've gone quiet. New inventory announcements, price drops, and exclusive offers give them a reason to respond.
Event-Based Campaigns
Capitalize on Real Estate Moments
Campaigns tied to real estate calendar events—festive seasons, project launches, RERA milestones, and possession dates.
Everything for Automated Nurturing
A complete toolkit to build, launch, and optimize campaigns that convert leads while you sleep.
Drag-and-Drop Builder
Build complex multi-step campaigns visually. No coding required. Drag touchpoints, set delays, add conditions.
Behavioral Trigger Engine
Enroll leads automatically based on actions. Form fills, email opens, site visits—any behavior can trigger.
AI Content Personalization
Every message adapts to the lead. Project mentions, budget references, location preferences—AI ensures relevance.
Multi-Channel Orchestration
Campaigns span email, WhatsApp, SMS, and voice. AI selects optimal channel based on lead preferences.
Send Time Optimization
AI determines when each lead is most likely to engage and schedules messages accordingly. No more arbitrary sends.
Conditional Branching
Build if/then logic into campaigns. Lead opened email? Send follow-up. Didn't? Try WhatsApp. Journeys that adapt.
Conversion Goal Tracking
Define campaign goals—site visit scheduled, callback requested. Track how each campaign drives conversions.
Campaign A/B Testing
Test subject lines, send times, channel sequences. Let data determine the winning approach automatically.
How Top Developers Use Campaigns
Real scenarios from developers who've transformed their lead nurturing with automated campaigns.
New Lead Welcome Series
500 leads come in from Diwali campaign
Impossible to personally welcome and educate each lead
7-day welcome drip: Introduction → Project highlights → Virtual tour → Pricing → Site visit offer
Site Visit No-Show Recovery
30% of scheduled site visits are no-shows
Manually calling each no-show is time-consuming and awkward
Automated: "We missed you" WhatsApp → Reschedule offer → Alternative project
Cold Lead Reactivation
2,000 leads sitting untouched for 60+ days
Reps have no bandwidth to call old leads
Re-engagement: New inventory → Exclusive pricing → "Last 5 units" urgency
Construction Update Nurturing
800 leads interested but waiting for construction progress
Keep them engaged over 18-month construction period
Monthly milestone updates: Foundation → Structure → Finishing → Handover prep
Payment Plan Education
Leads interested but confused about payment structures
Complex payment plans need explanation, not sales pitches
5-email series: EMI calculator → Down payment → Bank tie-ups → Tax benefits → Booking
Channel Partner Activation
200 registered CPs but only 50 actively sending leads
Need to train and motivate inactive partners
CP enablement: Inventory updates → Commission highlights → Success stories → Contest
Manual Follow-up vs. Automated Campaigns
See how automation transforms every aspect of lead nurturing.
The Campaign Engine Advantage
Real results from developers who switched from manual follow-ups to automated campaigns.
Before & After Zetta
The transformation in numbers
Ready to Nurture Leads While You Sleep?
Stop losing leads to neglect. Zetta's Campaign & Nurturing Engine keeps every lead engaged with personalized, multi-channel sequences that run 24/7. Your reps focus on closing while automation handles the follow-up.
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