Qualify 60% of Leads
Without Lifting a Finger.
AI-powered qualification that separates serious buyers from tire-kickers—instantly, consistently, 24/7.
Every unqualified lead your reps chase is time stolen from closeable deals. Zetta's AI Lead Qualification contacts every lead within 60 seconds, asks the right questions, scores responses intelligently, and routes qualified buyers directly to sales.
Your Best Reps Are Wasting Time on Bad Leads.
Every hour spent on unqualified leads is an hour stolen from deals that could actually close.
Of Leads Never Contacted
Marketing spend wasted, potential buyers lost to competitors who called first.
Average First Contact Time
Lead decay—every hour delay reduces conversion by 10%. By hour 4, you've lost 40%.
Aren't Ready to Buy
Reps spend most of their time on leads that won't convert this quarter—or ever.
Qualification Varies by Rep
No reliable way to predict which leads are actually qualified. "Qualified" means different things to different reps.
After-Hours & Weekend Leads
40% of leads come in when no one's working. Portal leads at 10 PM wait until morning—when interest has cooled and competitors have already called.
What if every lead got a call within 60 seconds—in their preferred language—24 hours a day?
See how Zetta solves thisEvery Lead Qualified. Every Time. Instantly.
Zetta's Lead Qualification solution combines AI Voice Agents, intelligent scoring, and automated routing to ensure every lead is contacted, questioned, scored, and routed appropriately—without human intervention.
Lead Arrives
From portals, website forms, walk-ins, or campaigns—AI is notified instantly.
Instant Call
AI Voice Agent calls within 60 seconds. No queue. No waiting. Peak interest captured.
Smart Questioning
AI asks: Budget? Timeline? Location? Family size? Responds naturally to answers.
Smart Routing
Hot leads → Sales handoff. Warm → Scheduled callback. Cold → Nurture sequence.
Full Documentation
Recording, transcript, scores, and notes automatically logged to CRM. Zero manual entry.
BANT+ for Real Estate
A comprehensive qualification framework designed specifically for real estate sales.
Budget
Financial qualification
- Has defined budget range
- Budget matches property pricing
- Financing pre-approved or planned
Authority
Decision-making power
- Primary decision maker
- Decision maker available
- Family alignment on purchase
Need
Genuine requirement
- Clear requirement (BHK, location)
- Genuine housing need
- Timeline driver identified
Timeline
Purchase urgency
- Within 6 months (Hot)
- Within 12 months (Warm)
- No specific timeline (Cold)
Fit
Inventory match
- Requirements match inventory
- Location preference matches
- Price point alignment
Lead Score Gauge
Scoring Thresholds
Immediate sales handoff
Scheduled follow-up
Nurture sequence
Long-term database
Complete Qualification Automation
Everything you need to qualify leads at scale without human intervention.
<60 Second Response
Leads contacted within 60 seconds, any time. No waiting for reps to become available.
Natural AI Conversations
Not robotic IVR. Real conversations that feel human, handle objections, and adapt to responses.
Customizable Questions
Define your own qualification criteria. Add project-specific questions. Weight what matters to you.
12+ Language Support
Qualify in Hindi, English, Tamil, Telugu, and 8 more languages. Match buyer's preference.
AI-Powered Scoring
Beyond checkbox scoring. AI understands context, detects urgency, identifies buying signals.
Intelligent Routing
Hot leads to best available rep. Warm leads to scheduled queue. Cold leads to automation.
Complete Documentation
Every call recorded, transcribed, scored, and logged. Full audit trail without manual notes.
Deep CRM Integration
All qualification data flows into lead record automatically. No double entry. No missing information.
Qualification at Scale
See how real estate companies use AI qualification across different scenarios.
Portal Lead Overflow
500 leads/day from 99acres, MagicBricks, Housing.com
Can't manually call 500 leads quickly enough
AI qualifies all 500, surfaces 75 hot leads for sales
Event Lead Processing
Property expo generates 2,000 leads in 2 days
Leads go cold while waiting for callback
AI calls all leads same day, qualifies and schedules
After-Hours Coverage
40% of web leads come after 6 PM
No staff to respond until next morning
AI qualifies 24/7, hot leads get callback commitment
Consistent Qualification
20 reps qualifying with different standards
"Qualified" means different things to different reps
Single AI standard for all qualification
Premium Lead Priority
Mix of serious buyers and casual browsers
Same treatment for ₹50L budget and ₹5Cr budget
AI identifies high-value leads, routes to senior reps
Budget-Inventory Match
Leads coming for multiple projects at different prices
Routing to right project team takes time
AI qualifies budget, routes to appropriate project
The Qualification Advantage
Measurable results from AI-powered lead qualification.
Stop Wasting Time on Unqualified Leads.
Every minute your reps spend on tire-kickers is a minute they're not spending on buyers. Zetta's AI Lead Qualification ensures only qualified, ready-to-buy leads reach your sales team—automatically, consistently, 24/7.
Qualify more. Chase less. Close faster.
Frequently Asked Questions
Everything you need to know about AI Lead Qualification.
AI qualification is more consistent (same questions, same scoring every time), faster (<60 seconds vs hours), and available 24/7. Humans are better for complex situations—that's why hot leads still go to reps. AI handles the volume; humans handle the exceptions.
Immediate handoff. The AI detects the request and transfers to an available rep or schedules a callback within the hour. Lead context is passed along so the human rep doesn't start from scratch.
Completely. Add project-specific questions, adjust scoring weights, and change disqualification criteria. Your qualification process, automated—not a one-size-fits-all approach.
Automatic retry sequence: Call → WhatsApp → SMS. Multiple attempts over 48 hours before moving to nurture sequences. No lead falls through the cracks just because they didn't pick up the first time.
Based on customer data, AI-qualified hot leads convert at similar rates to human-qualified hot leads. The key advantage is consistency and speed—every lead scored the same way, every time, within seconds of arrival.
No—it multiplies them. AI handles the 60% of routine qualification, so your team focuses 100% on the 40% that need human expertise. Your reps close more deals because they're only talking to qualified buyers.
Have more questions?
Talk to our team